Patrizia Massano

 Sustainable Tourism

: Feb 13, 2020

About Me

I am an experienced sustainable tourism and active tourism expert, with international background and specialization in the Italian, Spanish and Slovenian markets.

In 2018 I founded Smart&Green Adventure, a marketing consultancy specifically dedicated to active tourism and ecotourism businesses. In the meanwhile, I collaborated for 2 years with BikeSquare, an Italian startup specialized in electric bike tours and smart mobility systems. With BikeSquare, in 2018 we presented a COSME project to expand an e-bike network to Spain and Portugal from one side and to Slovenia, Serbia and Montenegro on the other side, but the project wasn't among the first selected.

I have experience in OTAs (online travel agencies), tourism marketplaces (Viator, Get Your Guide, Musement), management software (Rezdy, Fareharbor, Booking Kit, Bokun), and digital marketing (SEO, Google Ads, social media marketing).

I have excellent networking skills and European project planning experience.


Fields of Expertise:

 Entrepreneurship and SMEs
 Social Affaires and Inclusion
 Environmental protection
 Digital Economy
 Digital Culture
 Green Deal

Ideas in Progress

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