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Improving population health and well-being - especially at the senior citizens level - isamong the EU priorities. This part of the population is more and more addressed byinformation on healthy lifestyles and healthy consumer related issues. Advertising andmarketing have a strong influence on people’s health-related choices and behaviours.The project focuses on health and consumer education by pro ...

The core objective of the project was to develop and test a Training System (EHLE), aimed at providing both professionals and volunteers with appropriate knowledge and tools in order to teach older people how to understand health-related information as well as healthy lifestyle messages. The outputs of the project activities were: • A Training Concept structured into 5 + 1 “knowledge modules” add ...