WALKYTALKIES telling stories

3 years ago


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Toy brand WALKYTALKIES developed a free interactive reading app for children 5+:
32 adventurous stories divided over 4 different themes.

We combine traditional sock puppets with contemporary Augmented Reality technology for educational use in a fun and responsible way.

This is how it works:
Scan the illustration on the label of your WALKYTALKIES with your telephone or tablet. This 2D-illustration turns into a 3D Augmented Reality driven world.

Now, start reading. During each story, you get 3 moments to make a decision (always 2 options). Find the spot to answer the question in the 3D world. After that, you go back to the reading part. With the given answer you influence the storyline: it depends on your reply how the story continues. Due to the interactive story structure, there’s 1 beginning but 8 different endings for each story.

Finished? As a reward, make a selfie with the WALKYTALKIES characters you met while reading.

This free interactive reading app is a very first step in the world of interactive reading. It turns out, the AR-technology doesn't support every device. Now it’s time to professionalise the app in order to provide access to interactive reading for everybody.

 Entrepreneurship and SMEs
 IT Applications
 Creative Europe
 Artificial Intelligence

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