An inability to properly ask the right question leads to #JustLikeUberButFor type of innovations and unproductive organizational culture. Forgetting the cultural context creates risk of employing only the technocratic, dry and culturally unsupported approach. We believe that humanities can help asking the right questions and creating cultural awareness, which is the primary basis for sustainable innovation. We organize a conference - workshop on how "soft" science knowledge can create  the foundation for sustainable innovation.

Experts from fields of business anthropology and ethnography, educators, historians and cultural philosophers will guide in the process of asking the right question and then looking for answers. Bringing together different social groups the project will promote inter-institutional cooperation, and create and distribute essential guidelines of using humanitarian knowledge development of innovative sustainable services or products.

© 2016, Homo Eminens

 Entrepreneurship and SMEs

 Innovation

 Culture and Development

 Human Sciences