The digital B2B platform will connect international shops and buyers with manufacturers, designers and brands from Bulgaria to help shops launch quicker new products Made in Bulgaria and respond quickly to customer demand. Bulgarian manufacturers and brands are flexible and can offer production with no minimum quantity and made-to-measure and made-to-order solutions with quick delivery. In this way European producers and shops together can reduce the supply chain time from 6-9 months to 2-4 weeks and become more competitive on the market. The impact will be that they will respond quicker to the actual consumer demand. Brands and shops will reduce the inventory, offer only best sellers and achieve quicker the ROI.
Nowadays more and more consumers are led by the principle “Buy less, choose well and make it last”. Producing European products of high quality made-to-order will satisfy this need. Producing only what the market demands will also have a positive effect on the planet by reducing waste.
The platform will offer possibilities for individualization and personalization of the models – a trend that drives the strong growth and constant changes in the SKU portfolio.