MagIC harnesses its multidisciplinary expertise to empower the development of innovative, sustainable bio-based food and feed ingredients, aligning perfectly with the Horizon Europe Call. We bridge the gap between science and market adoption, addressing the call's focus on affordability, safety, and consumer acceptance.

Our expertise fits seamlessly with the call's objectives:

• Developing novel ingredients: Leverage data science (Deep Learning) to identify promising bio-based feedstocks and optimize extraction processes.
• Market and consumer insights: Utilize marketing research to understand consumer preferences and assess market potential for new ingredients.
• Regulatory and economic feasibility: Employ public policy and finance expertise to navigate regulatory hurdles and ensure the economic viability of proposed solutions.

MagIC research centre offers a holistic approach, addressing all key aspects of the call:

• Sustainability: Ensure minimal environmental impact through life cycle analysis and exploration of circular solutions (Geoinformatics, Sustainability Line).
• Safety and testing: Partner with research institutions to conduct in vitro toxicological testing and ensure ingredient safety (Data Science Line).
• Multi-actor collaboration: Facilitate co-creation workshops with farmers, bio-based industries, and consumers (Marketing, Public Policy Lines).

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