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YOUth MARKeting Leaders for Sustainable Development
Start date: Mar 1, 2015, End date: Feb 29, 2016 PROJECT  FINISHED 

The core aim of the project “Youth Marketing Leaders for Sustainable Development” is to increase the creativity of young people and to contribute to developing the capabilities of civil society organizations in the youth field through gaining marketing management knowledge about the three pillars of sustainable development: economic, social and environmental benefits.Previous experiences from preceding individual and common activities realized from consortium members, primarily based on achieved outcomes in former Youth in Action projects (Youth Marketing Policy Makers, Youth Marketing Leaders and Youth Long Term Policy), encouraged consortium members to develop the idea of Capacity Building in the field of Youth around the world in order to learn the best practices and promotion tools for creating policies and implementing imaginative marketing campaigns for sustainable development through using social media.Reinforced mentorship will be personalized for the needs of each participants with fewer opportunities.In this context the project gathers 14 organizations from 14 countries: Australia; Bulgaria; Croatia; Czech Republic; Ghana; Italy; Kazakhstan; Kyrgyzstan; Former Yugoslav Republic of Macedonia; Poland; Romania; Slovenia and Turkey.Project will be focused on creating synergies between the next objectives:1.Capacity building and establishing long-term mutual transcontinental cooperation among youth workers from Africa, Asia, Australia and Europe;2.Rising knowledge for sustainable development (Environmental, Economic and Social well-being for today and tomorrow);3.Increasing sense and initiative for Social Entrepreneurship through Marketing Creativity and Communication; 4.Understanding and using Social Marketing 8Ps instruments. 5.Gaining traffic or attention through ICT (social media) in order to build a sustainable development.Activities during the project will be set on several different methodologies based on non-formal approach:-Kick-off meeting of the implementation team;-Mobility of youth workers (30 participants);-Event ‘Our ideas on social media’-in 14 national campaigns will be included 1.400 participants-12 meetings will be held at virtual level; and-Final Webinar.Expected outcomes:-Developing multifunctional E-platform dedicated to the project;-45 minutes long documentary film ‘Social Marketing & Sustainable development’;-T-kit ‘YouMARK’;-Guide ‘SMS-Sustainable Marketing Strategies’,-14 national campaigns and-Developing promotional E-materials.In general, the objective is to gather 1.400 participants (14 countries * 2 events * 50 participants from local organizations, youth workers, media), with outdoor activities to promote transnational cooperation in the youth field and foster mutual understanding between young people from different countries with a true positive impact on understanding the value and the meaning of cultural diversity around the world. Period of realization: 01.03.2015 – 29.02.2016.
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