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Youth European Marketing Team
Start date: Jun 1, 2015, End date: Feb 28, 2017 PROJECT  FINISHED 

"European Youth Marketing Team" is a multilateral EVS project in which Programme Countries and Partner Countries will work together on equal proportion in order to enrich the inter cultural dimension and future employability of the youngsters participating. This project will be hosted by NICOLA, in London (UK), in partnership with the following sending organisations: ETL Don Bosco (Spain), Genclik Turizmi Dernegi (Turkey), Verein 4YOUgend (Austria), Armenian Progressive Youth (Armenia), AFS Interkultur (Denmark), Associação Spin (Portugal), PMOO OPORA (Russian Federation). NICOLA will host eight volunteers, one per sending organisation. As this organisations work with disadvantaged youngsters, we had ensured that the selection process fulfilled our policies where we favor those young people who face diverse barriers in their personal and professional development (social obstacles, geographical obstacles, educational difficulties or economic obstacles). From our contacts, with like minded charities across Europe, that engage with disadvantaged young people from different social and cultural backgrounds, we have addressed a need for an interaction between young people from different cultures. Many of these European youths have not had the opportunity to travel overseas and experience the inter cultural exchange. We also have noticed there was a need to improve youngsters employability within a more competitive and global scenario. The idea of a multicultural project aimed for youngsters who will be spreading their learning and acquired knowledge through their countries of origin and all Europe in general came out as the ideal way of addressing these needs. With this project we aim to provide youngsters with useful tools and entrepreneurial skills through informal learning, offer them the opportunity to experience an inter cultural environment based on tolerance, inclusion and mutual understanding and engage them in a sense of community. The main objectives of this project are: the promotion of young people's social inclusion and well-being, which is at risk due to the high rates of young unemployment many countries of Europe are facing; the development of useful skills for youngsters future life, such as entrepreneurship, digital literacy and communication; tolerance and inter cultural understanding, promoting dialogue, and developing a sense of European citizenship and identity. In order to fulfill this objectives we will carry diverse activities, focusing on promoting inter cultural values, mobility through European programs, and learning in collaboration with youth associations and local institutions within the UK. The activities would include a strong focus on non formal education as well as the develop of digital literacy, which would be promoted through Internet platforms: social networks and the creation of a website which will enable to other young people to access to all the contents and materials produced. The participants will be creating a marketing strategy in order to spread successfully positive youth initiatives, their learning outcomes and promote European mobility. We have designed the activities which would allow the youngsters both to learn, participate and shape it in their own ways. As an example, they will have the opportunity to collaborate with our professionals delivering workshops, so they would have a first hand experience on entrepreneurial work. From this kind of activity they will acquire teaching and communication skills as well. The volunteers will visit weekly youth clubs and associations in order to engage with other youngsters and inform them about the possibilities offered through European programs. It will be also a way to promote the different cultural richness and enhance a rewarding dialogue. We will also make an effort to provide them with technical skills, focusing on digital literacy, which will be a key tool for them to develop the e-learning materials and contents they would disseminate through the website they will create regarding the project. This project will have an impact not only on the volunteers, but on their communities and on the other young people they will reach both from the promotion in youth clubs and associations and through the website in each country. As the materials and contents produced will be of opened access, any youngster from Europe could directly benefit from the outcomes of the project. Regarding the volunteers, in the long term they will be able to use the skills learned during the project in their everyday life and for future employment. It will provide them confidence in themselves and trigger their aim to help other youngsters which may face social exclusion. The network created through this project, both with youngsters and the organisations in their country of origin will be a priceless tool to promote both positive messages and useful learning tools.
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