Transnational Network and Itineraries of the Roman.. (Transromanica)
Transnational Network and Itineraries of the Romanesque
Start date: Oct 31, 2003,
End date: Oct 29, 2006
TRANSROMANICA is based on the idea of promoting the integration process of a greater Europe through our common cultural and historical roots: Romanesque heritage. Long ago, between 950 and 1250, for the first time in Europe, regions and countries of distinct cultural identities were already developing a common style in arts and architecture. Using this cultural and historical basis TRANSROMANICA has formed a network of five partner regions. Through this Saxony-Anhalt, Thuringia, Carinthia, the Province of Modena and Slovenia are willing to merge their Romanesque potential for a more sustainable development and marketing at transnational level. In a first step, TRANSROMANICA (2004-2005) aims at creating regional as well as cross-border itineraries dedicated to the Romanesque art in Europe and building up a cultural tourism network for further sustainable tourist development. The 2nd part of the project (2005-2006) has been devoted to promoting the TRANSROMANICA itineraries by means of different promotional material (flyers, postcards, posters, etc.), a website and a press conference. The TRANSROMANICA congress dealing with best practice in maintenance, management, development and marketing of cultural heritage attracted to Magdeburg, Germany, more than 170 cultural tourism experts and representatives of sites from 11 European countries. The next event "TRANSROMANICA Tourism Exchange" was held in September 2006 in Modena. It was the occasion for presenting TRANSROMANICA to specialised tour operators. Numerous pilot projects also play an important role in the visibility of the project in the different regions. By the end of 2006 for example, a GPS guided system will be available in the Province of Modena informing visitors and guiding them from one Romanesque site to another. Achievements: In spring 2004, all five partner regions followed a commonly defined selection process and chose their five highlight candidates, a major component in the transnational marketing project. They are each accompanied by up to 20 neighbouring associated sites. The 25 highlighted sites and their representatives convened at the first TRANSROMANICA meeting in Klagenfurt, Germany, in June 2004. At all 25 highlighted sites TRANSROMANICA has conducted a visitor survey on motives, expectations and activities of the typical Romanesque tourist (summer/autumn 2004). Data processing and analysis as well as interviews of tour operators have been conducted by Slovenian project partners. Strategic planning began in autumn 2004 and was completed with the edition of the TRANSROMANICA marketing plan. TRANSROMANICA is now available on the Internet in four languages with more information, downloads and contacts. The network of the Romanesque Routes of European Heritage applied within the Council of Europes Cultural Routes Programme for recognition as European Cultural Route together with current project partners as well as further countries and regions from Western Europe and from wider CADSES area. An official decision concerning the granting of this label will be published by the end of October 2006.
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