TOwn CEntre MAnagement EUrope
Start date: Feb 28, 2005,
End date: Jun 29, 2007
TOCEMA EUROPE aims to create a pan-European network which will allow regions to exchange information on their own hands-on experience and to produce a catalogue of good practices. By designing a common identity and methodology for Town Centre Management, TOCEMA EUROPE intends to make European quality label which is internationally recognisable. The operation also seeks to encourage new projects in TCM associations (public and private partnership) by organising staff exchange trainings throughout Europe Achievements: Achievements so far In June 2007, TOCEMA Europes operation reached its objectives of building a strong network among its 10 partners, of developing common European guidelines for town centre management and of encouraging the development and quality of town centre management initiatives. The project started up in May 2005 with a kick off meeting in Mons (Belgium). The kick off meeting was followed by 7 thematic workshops of two days held in different regions, which contributed to the dissemination of the project. The first and the second workshops were conducted in Gothenburg (Sweden) in June 2005 and in Lyon (France) in September 2005 and resulted in the setting-up of the European definition of Town Centre Management. The third and fourth workshops were held in London (UK) and Salzburg (Austria) in December 2005 and March 2006.During these two meetings, the partners were able to set up common criteria for a three level European Quality Mark that will serve as reference in Europe and encourage town centre management initiatives to increase the quality of their services. In June and September 2006, two workshops in Cuneo (Italy) and Limerick (Ireland) were organized where exchanges of best practises and methodologies allowed the partners to prepare the redaction of a practical guide for town centre managers. This practical guide - available in 6 languages- is divided into 4 thematic chapters: 'partnership', 'vision and strategy', 'actions' and ' town centre managers'. It aims to guide and give tools to managers in order to enable them reach the different standards of the Quality Mark as well as to disseminate the concept of town centre management. A seventh workshop was organised in Belchatow (Poland) in December 2007 to disseminate the concept in Poland where town centre management has not been developed. The meeting also allowed partners to select initiatives that applied for the European Quality Mark – First level. The results of these seven workshops were presented to 296 persons from 11 EU countries during a symposium organised in February 2007 in Namur (Belgium). The event also displayed the first Quality Mark award ceremony (18 nominees). The project ended in Lille (France) with the signature of an agreement among partners that set the base of the European association of town centre management . During the whole project, 31 five-day staff exchanges were coordinated among managers during which they exchanged their day to day work methodology. The project steering committee met five times to discuss progress and administration of the project. The website www.tocema-europe.com, our partners website and newsletter as well as press releases sent before the symposium and each workshop contributed to the dissemination of the operation.
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