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Tourism, Marketing and Internationalization: your Future in Europe
Start date: Nov 4, 2015, End date: Nov 3, 2016 PROJECT  FINISHED 

EU_SMART is transnational mobility project addressed to 90 learners attending the last year in each involved Institute, aiming to strengthen, within the local training system, the application of innovative and flexible methodologies linking traditional training and practice. The initiative, promoted by a National Consortium coordinated by the Institute “Isabella D’Este-Caracciolo”, intends to develop in participants technical-professional and transversal skills within the fields of start-up and marketing with specific reference to tourism sector. CONTEXT The project will be implemented in the period when unemployment of youth in Campania is about 40%. Because of that it is necessary to promote start up programs between young people, also considering the fact that these measures are strongly supported in Campania and previews knowledge/skills in specific sector both in case of working in business context and for starting self employment. Field choice, in fact, derives from the will to sustain a branch considered strategic for the territory of reference, both according to the empowerment of turistic vocation and occupational repercussions. OBJECTIVES Taking into consideration general objectives of Erasmus+ program, it is intended to strengthen knowledge, abilities and competences for 90 VET learners from V year of vocational school through 4 weeks traineeships (divided for destination groups) realized in Spain and Romania in the environment of strategic planning management of enterprise mainly applied at promoting start-up and entrepreneurial internationalization actions with specific reference to tourism field; all these elements are able to influence both the territory of origin of trainees starting fundamental change processes in order to offer them concrete occupational opportunities and the participants from the educational point of view as well as according to a greater European dimension. ACTIVITIES DESCRIPTION An Internship action will be organized in Spain and Romania within the fields of internationalization and management of touristic start up business. This action will be preceeded by a pre-departure training period in Italy supported by Host Organizations. The internship will be characterized by specific operational stages: - linguistic enhancement (learning of Romanian and Spanish languages) -professional experience based on business start up -participation in programs of international advertising During the traineeships will be enhanced the knowledge of Romanian language. Internship actions will include not only pre-departure training, but will be salso upported by dissemination activities and placement with the participation of companies not directly involved in the partnership, but close to schools in the partnership. METHODOLOGY The activities will be carried out by a partnership that consists mostly of its institutions and companies that have already implemented projects of transnational mobility and the previous Leonardo da Vinci program projects. Host Companies will relate to the participants already in pre-departure stage starting of providing information prior to training. For each candidate it is previewed a teleconference interview in order to know receiving partner. The project operates on two important issues: - empowerment of skills in the internationalization and the launch of start-up in touristic field - shared recognition of knowledge and placement actions The implementation of activities will be greatly facilitated by the knowledge shared in the partnership of the Italian and English languages. The placement activities will involve companies of reference networks of schools (training centers, CTS, school, etc. ..). These ones as well as participants will register with the portal job search RESULTS -Enhancement of the educational services of participating schools in framing a plan for development of transnational training - repeatability in a local, regional, and international best practices, and output for traineeships aimed at companies operating in the field of reference (documentation, networking, identification of training objectives, certification schemes ECVET, etc.) LONG TERM IMPACT Project actions have to be considered as empowerment based on a transnational significant multiplier effect that will affect businesses and institutions interested in school and work activities. With these stakeholders best practices in the field of recognition of skills will be implemented, clearly affecting the ordinary school-workactivities. This joint action will produce internships, apprenticeships and professional experience recognized in the field of ECVET and stictly related to real needs.
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