The cadre of change
Start date: Aug 4, 2014,
End date: Apr 4, 2015
The goal of the training seminar taking place on 18-26th of October in Moldova is to help youth workers develop new tools and competences in the field of social campaigns and promotion of their work. The project is a result of partnership building activity ‘Go East!’ organized by SALTO Eastern Europe and Caucasus Resource Centre and French, Norwegian and Polish National Agencies in march 2014 in Georgia. During the activity representatives of partner organization agreed that the issue of ineffective promotion and lack of engagement from the side of young people is common in different countries, thus they agreed to organize a project that will help to improve that situation.
During the 8 days of training 24 participants – youth workers working on different social issues in 8 countries – will take care in workshops, open discussions, team-building activities concerning the topic of social campaigns. They will learn how to use photo and videography, social media, street actions, flash mobs etc. to promote their work, raise awareness on social issues and attract more young people work with them. The participants will divide themselves into small groups depending in their field of interest and then they will work on a project of social campaign relevant to their country or local community. Results of their work will be shown on a final exhibition and big street event in Chisinau.
As a result of the project youth works will develop new technical skills in social marketing. They will deepen the sense of entrepreneurship and responsibility of their work among their target groups. They will learn how to visualize the issues they are working on and how to engage their local community into their actions. Due to improvement and professionalization of their work they will be more attractive and more influential in their community, thus they will bring more attention to concerning social issues and engage more people in their work. The results of the project will be shared on social media platforms and websites. Beside them, a handbook will be released that will include all the outcomes of the project, good practices and learning methods. The entire outcome will serve as a basis for future cooperation among participants who will find potential future partners working in the same field of interest.
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