The project aims to address the problem of sustainable management of the ancient cult sites (ACS) in the region and making them accessible for visitors and guests of the region. ACS are an important element of cultural heritage of countries around the Baltic Sea Coast. Up till now, the ACS had little role in creating common identity in the region, strengthening historical and cultural links and exchanges among partner countries and developing new attractions for tourists based on ancient cult sites and rituals. Cooperation among partners was uncoordinated and fragmented hindering sustainable management and preservation of the ancient cult sites. Objective of the project is to increase the attractiveness of the region through improving cross-border cooperation the management and accessibility of the ancient cult sites – a joint cultural heritage element in the Baltic Sea Region. Specifically, as a result of the project: • new approaches, solutions, joint strategies and partnerships for sustainable management and promotion of the ancient cult sites will be developed; • ACS will be mapped and documented and integrated into exiting tourism routes of the region; • ACS will be made available for visitors and guests and promoted internationally giving new stimulus for tourism development in the region; • interaction among inhabitants of partner regions in join culture festivals based on joint cultural heritage strengthened laying grounds for durable contacts among partner regions in future. Main activities of the project include: • mapping and documenting of ACS and development of new tourism routes and products based on cultural heritage of ACS; • transfer of experience among partners and joint strategy planning for sustainable management of ACS in region; • promoting ACS as attractive tourism destination in countries around the Baltic Sea coast; • launching sustainable interaction activities among partner regions based on joint cultural heritage of ACS. The project partnership includes partners from Latvia, Estonia and Sweden representing regional development authorities, competent institutions in management and protection of cultural heritage who have necessary competences and interest to developing ACS as art of common identity of partner countries. The project work packages are designed to offer a comprehensive approach in increasing socio-economic potential of ACS in rural areas and revitalization of them through putting ACS on maps, elaboration and implementation of joint strategy for management and development of ACS to ensure their preservation of future generations, promotion of them to visitors and guests in and outside the region, creating and promoting joint identity of the region based on common historical heritage. Achievements: The Cult Identity project addresses the problem of sustainable management of the cult sites as a joint cultural heritage element in the Central Baltic region. The project aims at preservation of the sites and developing them into tourist attractions. The project is mapping the ancient cult sites and creating a joint strategy for management and development of these sites to ensure their preservation. Activities also include the promotion of sites as common historical heritage to local and foreign visitors.