TARGET 2: Travel Awareness Regional Groups for Env.. (TARGET 2)
TARGET 2: Travel Awareness Regional Groups for Environmental Transport 2A
Start date: Feb 28, 2002,
End date: Oct 30, 2005
The aim of the TARGET 2 project was to develop, implement and evaluate a package of mobility management activities in order to promote, facilitate and encourage the use of alternative modes of transport to the car. Achievements: During the three year life of Target 2, a total of 26 activities were successfully implemented through four linked transnational work areas that were throughout the eight partner countries. Different approaches were developed by partners to implement the activities, with each activity designed to target a specific population group for the most appropriate intervention while achieving modal shift. The main project work areas were workplaces, mobility education, transport and leisure and lastly City living.To give one example in Yorkshire and Humber within Target 2, the local authorities worked together to roll-out travel planning measures to companies. Subsequently a West Yorkshire Travel Plan Network has been established with 94 company members; the TOPS service has extended and now employs 3 full-time staff who supports 150 companies. These services are supported by projects specific electronic travel survey software, integration with the regional Journey Planner and a nationally available virtual web resource.
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