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Systèmes scolaires et relation client en Europe
Start date: Jun 1, 2015, End date: May 31, 2017 PROJECT  FINISHED 

Project Background:The orientation of our vocational high school towards trade in a broad way, meets the demands of our labour pool employers for whom the knowledge of professional and cultural practices as well as the proficiency of a foreign language are real assets, given the ever-increasing number of customers and foreign users.Companies are looking for professionals, whether they are sedentary or itinerant sellers or reception agents, who are able to welcome and advise clients, to develop a customer base and build loyalty with demanding customers. Our students have a low level of proficiency in languages, and even if they are trained in professional skills, they are not prepared for this transnational evolution. They fear finding themselves in an unknown environment that will require them to adapt to the new situations.Our objectives:- Have our young Europeans follow a training course in a European Union country as part of their school curriculum;- Motivate our students, give them confidence and make them aware of the need to plan positively for the future;- Make the European citizenship concept grow in our young’s mind;- Develop: knowledge (for passing the exam), skills and know-how (for successful integration into working life) and existential competences (for a smooth adaptation to social life).- Encourage exchanges and build a network of partners with businesses and schools;- Encourage further studies for our students in Europe;- Improve our students’ employability.Number and profile of the participants:- 20 students from European section: 8 students targeting Spain and 12 students targeting English-speaking countries. Our specificity is to unite, in a single section, students preparing the 3 BTEC offered in our educational institution: Sales, Retail and Customers Relationship, that’s why we set up cross-cutting projects.- Other sudents involved and interested in european projects.Description of the activities:Our activities are spread throughout the total duration of the project:• Professional activities:- IN A EUROPEAN CONTEXT:- Introduce oneself; find out more about companies and their trade environment; characterize the welcoming procedures of the customers / users.- Welcome the clients and provide customer care, inform, advise, direct, and find out the needs of the client. Present a commercial offer; conclude and retain customers.- Study a brand trade policy; identify the procedures for recruitment in Europe; reply to a job offer; participate in a job interview; report one’s mobility abroad.• Cultural activities:- Visit:“la Maison Jean Monnet”; theatrical play in English; eTwinning projects; school exchange with the Spanish secondary school ES OLEANA of Requena-Valencia (pairing).- Study of the European institutions (visit of the European Parliament); The Europe Day Celebration.- Cultural visits during the mobility.The activities carried out enable to raise the student’s awareness of the professional environment in a European context. In addition, cultural activities help to raise awareness of the European citizenship concept and develop their citizenship spirit at a European level. We have also chosen, in agreement with the education inspector, to make our students work on a topic directly related to the diplomas prepared and common denominator of the 3 BTEC frames of reference: Education systems and customer relationship in Europe (especially in Spain, UK, Germany and France).All activities are prepared by the entire educational team (teachers and administrative staff) to develop common progressions and overall consistency in their implementation.Impact and expected results:This project will allow students to discover that the business practices are based on customs and lifestyles that differ according to countries. Mastering these cultural and professional aspects and foreign languages is not only the guarantee of a better professional insertion but also constitutes an additional factor to exam success. To encourage and motivate foreign language learning is a factor of employability and a way to fight against discrimination within the higher education curriculum. For our targeted public, the importance of developing this learning motivation through linguistic strengthening and cultural outings thus makes sense. Our goal is to create a network in order to create ties with other schools and companies to develop common work projects.Potential long-term benefits:- Sustainable transnational partnerships- Hiring from partner companies- Further studies abroad with partner institutions
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