Social Media for Social Change
Start date: Aug 1, 2012,
Emerging platforms for online collaboration are fundamentally changing the way we work, offering new tools to engage with individuals, communities, colleagues, partners, and the world at large. Social media has become the way to inspire, educate and connect. ''Social Media for Social Change'' is an intensive 7-days training course for youth workers, youth project managers and volunteers that will introduce them to the contexts, forms and tools of social media. Main aim of this course is to equip learners with the knowledge, critical thinking ability, and practical skills they need to improve the effectiveness of their work and meet the personal, professional, and civic challenges posed by social media. Proposed program includes a mix of hands-on, practical tuition together with theory, case studies and strategy tips. Participants will discover the possible pitfalls of using social media, learn appropriate netiquette, and look at examples of how to best construct and spread their messages to get results. With help of practical group and individual exercises blogging, micro-blogging, document, image and video sharing applications, social networks and social bookmarking will be explored. Learners will become familiar with a range of online communication tools, analyze their uses and implications, explore how can social media help non-governmental organizations to increase active participation and citizenship of young people, to foster inclusion, to achieve organizational goals and promote their causes. The knowledge acquired will be immediately applied as participants will develop a concrete social media strategy for their organizations or projects at the end of the course. Training course will be hosted in Struga, Macedonia and gather 44 participants and experts from Macedonia, Albania, Bosnia and Herzegovina, Croatia, Lithuania, Serbia, Danmark, Kosovo, Poland and Slovenia.
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