Snow Magic aims to design and promote attractive products, services and events; based on the sustainable use of snow, local traditions, tales, legends and new technologies. The overall aim is to support both tourist activities and local society. The partners will take advantage of their complementarity of skills, experience and know-how to support each other, in order to develop innovative proposals that best fit their profile. Expected Results: • increased number of innovative activities and products during winter time for visitors and local population (in particular for children and young people whose needs will be taken more into account)• increased number of visitors• longer stay of visitors during the winter season• development of new skills in tourism, snow construction and creation, animation• increased awareness and knowledge of local traditions and history• expanded local labour market• strengthening of small and medium-sized tourist companies, companies specialised in new technologies and other businesses• new and deeper co-operation in the areas (hotels, tourist companies and other businesses, associations, schools, universities)• strengthening of local identity and profile; development of the awareness and pride of local people about their region, its resources, their environment, its specificities; increased self-confidence among young people• expanded national and trans-national networks