European Hospitality and retail shop sectors are two of most active ones investing in the construction and the refurbishment of buildings. Foreseen global investment for them is about 27.000M€ by 2016, out from which 2.700M€ will be specifically dedicated to construction. Reasons for these high figures are the increasing of demand (+3% visitors), a relevant rate of site obsolescence (79% of sites require modernisation) and incentives to improve building energy efficiency. For the administration of these investments in new built and refurbishing, owners need smart and efficient solutions combining project costs optimisation, works unproductive time reduction and the improvement of overall building energy efficiency. In Archigroup, an experienced Italian SME so far focused in offering services of interior design to retail shops and trade fair exhibitors, they have the ambition of extending current activity to hospitality and retail shops sectors by offering a totally new product, Whekee, able to satisfy customer demands for construction better than competitors. Whekee design is extremely customizable from the combination of several elements: A wall panel system in a four layer structure, with optimal insulation properties, pre allocating electrical installations and a wide offer of customizable furniture. The result of applying Whekee is a significant reduction in construction and maintenance cost (-25%), in works duration (-20%) together with a notable increasing on overall energy efficiency for the building (5 to 10% energy savings). With Whekee project, after the boost provided by the SME instrument, Archigroup foresees growing by the creation of a new company, according to a business model specially defined for this product and through most adequate distribution channels. The foreseen financial result (in 5-year period) will be an accumulated additional turnover of 38M€, an accumulated gross profit of 6,7M€ and a ROI of 230% (2,3 times the money invested).