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Smart entrepreneurial skills for Creative Industries: an inclusive perspective
Start date: Oct 1, 2015, End date: Mar 31, 2018 PROJECT  FINISHED 

Creative industries realise a vast number of activities which includes not only the so called cultural industries (such as media, design, the movies), but also products and services that contain as a substantial element a creative or artistic effort, thus considering also architecture, fashion, communication. Despite the great potential of creative and cultural enterprises, some 900.000 in Europe that, according to the EU Commission, total 3 % of the overall European GIP (402 billion of Euros) and a relevant quota of jobs, those enterprises are widely undervalued. So, not only do they need support to the entrepreneurial component, but also the establishment of stronger relations with assets of consolidated manufacture. The Smart Jump project intends to strengthen the links between training and labour environments, through the improvement of training offer (with the reduction of gaps of specific skills for entrepreneurship and intrapreneurship) and the support to the governance systems referring to education and training. These systems are nowadays ruled through interactions that are more and more complex, between training organisations, companies, policy makers, decision makers and society as such. More in detail, this proposal intends to strengthen the quality of learning offer linked to the entrepreneurship and intrapreneurship of women and young entrepreneurs who are active or have entered the creative industries sector. The starting point is a model - in this case developed in Sweden with the Women Resource Center - called Four Helix, that aims at developing female entrepreneurship through joint actions of Institutions, of companies, of university and society. Smart Jump will concretely operate to fine tune the training offer at local level and at partners’ level with the strategies of economical development directed to growth and innovation. The project envisages the realisation of different activities and results, of sharing the Swedish practice, of joint development of training contents for female and young entrepreneurs, of transnational actions (mobility and training), of design of a community including entrepreneurs and professionals to dialogue with the Public, university and society. The strategic partnership is made of 7 partners from 5 EU Member states. It encompasses public bodies (such as the Veneto Region) and private organisations (such as Confindustria Veneto SIAV, WINNET) representative of enterprises, university (such as CUOA Foundation and Goldsmiths’ College) and development of human capital. Main beneficiaries involved in the Smart Jump project are women and young persons who operate (or intend to operate) in the creative industries sector. On one side, female entrepreneurs or women who act as managers in Europe are less than 30 % and have limited access to high level interventions of managerial training. On the other side, the support to entrepreneurship, especially in emerging sectors and with high rate of development has been recognised as one of the possible answers to the dramatic situation of youth unemployment, particularly in Spain, Italy, and Hungary. As a consequence, 52 beneficiaries (women, young, staff of partners’ organisations) will be directly involved in the testing phase of the learning model. The work plan is articulated in three macro activities: a first step will deal with the analysis of the Swedish approach in order to design the structure of the cooperation model between actors. The analysis will integrate also existing practices in partner countries, and will set the training contents for entrepreneurial development. The second phase envisages the promotion of creativity, of learning to innovate, of entrepreneurship. The third step is about valorization and mainstreaming and the design of an international community to network stakeholders related to creative industries. In terms of benefits and impact, the project will improve the training offer of partner organisations. It will develop high level skills to support entrepreneurial activity, and will support the organisation linked to the industrial systems. In the long run, the project will have a value for the VET and industrial systems, as it will concretely improve the way public and private organisations interact and collaborate. This will give value to the role of women and young , a target that is underrepresented in entrepreneurial systems.
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