The Agri-food Partnership of Crete participates with this program "Packaging and Label for exportable products" in order to fill the need for a revision of our production model and adopt reforms that will unleash the productive potential and help make it INTERNATIONALLY COMPETITIVE. The companies have downplayed the role of packaging in the level of "necessary evil" (expenses). This means that, although many Cretan Products are comparable to the foreign, they are not presentable and all the expectations are lost because of the cheap, unsightly, impractical and traditional packaging. The purpose of the project is to train entrepreneurs - members of the Partnership responsible for HR-to the ways of Packaging, Standardization of products and first time Processing (cheese, milk, figs, oil, etc.) in order to familiarize themselves with the added value their products can get and to impart new ways of promotion. Participants will learn the benefits of having the "good" packaging and label for their products as to: • Protect the product against damage, destruction or alteration of features. • Facilitate physical distribution through the distribution network. • Make the placement of the product on the shelves of the store where it is sold easier. • Display the product to selling points. • Contribute to the creation of the image of the product. • Differentiate the product. • Contribute to the visibility of the product label. • Help in the quick identification of the product in store. We will develop techniques such as: variable data series labels (numbering change of visual motif), folding labels, QRcodes (barcode) that is scanned and refers to a website. It will also emphasize the importance of the correct label to enhance brand awareness and create added value to the product. Emphasis will be given to young entrepreneurs - Human Resources Managers that are experiencing for the first time the need to create a label - so that their beginning may not be unprofessional, but absolutely professional. You will learn a series of MODERN TECHNOLOGIES which can be exploited by businesses producing food & beverages for the development and supply of food with high added value such as: • Advanced packaging applications and traceability • Modern methods of treatment on the production line, • Technical quality control & safety • Bio-active ingredients with a beneficial effect on the development of functional foods. The needs of the members of the food and beverage sector are determined to increase their turnover in order to mitigate the adverse effects of the crisis. The solution can be achieved through: • The production of high value added products that incorporate innovation as a response to the growing competition from lower production costs and higher labor productivity. • The transfer of knowledge to their workers, • Rationalization of costs, • The appropriate organization to restrain production costs and increase their competitiveness. The project will have a multiplier effect for both Participants that will create the framework for future cooperation and networking, and for the actors involved who will confirm previous cooperation in European programs. The proposal is oriented and is designed primarily to enrich and update the knowledge of the participants in order to improve their professional supplies and to facilitate personal development, employability, participation in the European labor market and pass on their knowledge to their employees. The total project duration is 15 days and will take place in Italy (a country with extensive experience in the packaging of agricultural products) with 25 beneficiaries participating and will be held from 08/02/2015 to 22/02/2015. Potential beneficiaries in the mobility are professionals in the manufacturing sector employing personnel, and managers that at the end of the training will pass on their knowledge to the remaining employees. The proposal has taken into account all the conditions laid down in the European Charter for Mobility. The host organization Comunicazione GmbH that is selected has extensive experience and expertise in relation to mobility and adult education.