realeyz is a Video on Demand (VOD) platform offering the latest in art house; best of festivals; independent filmmaking; icons of cinematography; documentaries and innovative web formats. The action will develop realeyz into a primarily subscription-based VOD service. Its mission is to seamlessly integrate realeyz as a curated and trusted environment of intelligent media into the daily flow of its usership. Users obtain bi-lingual (English and German) access to the catalogue. All content is available on mobile and stationary devices, from PC to tablet, Smartphone and Smart TV.The '4 C' principles: Content - Curation - Contextualisation – Community, guide the platform's transition from transactional to subscription-based VOD. The goal of this transition is an environment where the subscriber experiences a multi-layered curatorial approach, consisting both of recommendations based on personalised data-based algorithms, as well through thematic channels and playlists structured by experts, film culture personalities and institutions, which allows subscribers at the same time to actively discover the catalogue guided by an intuitive, responsive and film-savvy site navigation.realeyz brand communication takes a three-pronged approach: market leadership of the art house segment in German speaking territories; a competitive market share in Europe's independent and special interest home entertainment segment; and promoting quality European cinema in non-European, overseas VOD markets.EYZ Media aims to achieve this through large-scale online and offline marketing; a network of partners (media, content, festival and channel partners); social media connectivity; and precise territorial strategies. realeyz brings the heritage and future of European film to audiences worldwide.