Start date: Jun 1, 2016,
End date: Oct 31, 2017
The interregional project QUALITY-W 2016 (W=Welcoming) is promoted, in continuity with the previous edition, by a Consortium composed by 4 vocational and technical institutes located in Emilia Romagna, Marche, Veneto regions, and by important local stakeholders such as public bodies, , VET centers and companies).The institute ‘G. CELLI’, in Cagli, is the Consortium coordinator, to which participate also public bodies, territorial entities, employers' representatives, VET institutions and companies which share with the schools the goal of promoting a new model of touristic development based on the quality of the guest welcoming and on a conscious and sustainable use of the local resources.The project will benefit 90 students of the 4th year (among 5 years of study) whose courses of study are related to the sectors of Tourism and Hospitality, Cookery, Administration and Marketing.The project plans the realization of work experiences in touristic destinations in the United Kingdom, France, Spain, Austria, Republic of Ireland, Lithuania, in Summer 2017. The mobility will last 5 weeks, the first one being of language preparation and the other 4 of full-time work placement in companies correspondent to the professional profiles. The activities abroad will be in collaboration with formative agencies and companies which are experienced in carrying out dual training system, and with whom already exist a solid partnership relation.The territories involved in the Project (Regione Marche’s hinterland, Emilia Romagna and Marche’s Adriatic Riviera, and “Sette Comuni” Upland in Veneto Region) are dedicated to tourism and rich in their Natural, Cultural and Historical heritage.Despite this heritage richness and the (weak) economic upturn of 2015, there are some signals indicating the risk that the offer standardization towards the profit is not generating customer loyalty; in fact, the guest could be more easily gained and kept through an accurate welcoming as refer the human relationships, in an environment perceived as beloved, looked after, and protected in the impact of its structures and its economic activities on the territory.The ‘quality of welcoming’ involves the ability to: - understand the guest needs and expectations, which are often culturally influenced, - be able to apply 2.0 marketing strategies adequate to compete on the international market- offer an high quality and personalized level of the service.To the youth who will enter this labour market scenario are required competencies that an intense experience such as living and carrying out an internship abroad can develop quicker and more deeply. Thanks to the project, the participants will be able to integrate their school education and training, and in the company, to apply their knowledge and technical-operational abilities in order to transform them into competencies.Together with the professional results, the mobility will develop the meta-competence of . The project, through the mobility, intends to provide the participants with outcomes in their ability of intercultural comprehension, flexibility, personal initiative, ability to relate to others in a foreign language.The development of these skills can be useful the participants to become a precious resource for the wellness and the growth (both in the Economy and in the image) of the territories in which they live, and encourage their employability.The internship abroad is recognized in the school education and training, since it is integrated in the compulsory school-work Alternance scheme. The learning outcomes will be validated and recognized by applying ECVET procedures based on the MoU and LA, and by the following documents: Europass Mobility, Certificate of Competencies, European Hospitality Skills Passport, which will enrich the participants portfolio for the labour market entry.
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