Clear strategic planning is the most important indicator for innovation and development processes, for a balanced growth and strengthening the company profile. To be able to plan strategically provides a competitive advantage to enterprises. It allows not only to react to market fluctuations but to analyse and develop medium and longer term concepts for entering new markets, develop new business models etc. which are bringing added value to the enterprise. Finally it is one requirement to keep innovative and to safeguard jobs of the individual employees. In most bigger enterprises the creation and implementation of strategic development processes is an important issue. But there is a lack in strategic planning in most small and medium. Even if SMSs have business plans, there is less evidence of strategic thinking in comparison to larger businesses. This observation is also supported by studies about training needs of small and medium enterprises. The goal of the project PRO-STRATEGY Guide was to develop innovative learning models including innovative learning environments and learning content which was flexible enough to address the specific needs of the target group (e.g. time and place flexibility), was adoptable and modular (e.g. different backgrounds, sectors) and reflected the practical needs of the end users. The learning models and content considered strengths of on-site and e-learning (blended learning) and included facilities for transnational virtual collaboration (virtual learning groups, study cycles and coaching as a tool for teachers and trainers).The main products were available in six languages (EN, DE, LT, ES, PL, IT)The implementation of the project was accompanied by professional project management, a well co-ordinated dissemination and exploitation strategy and a well elaborated evaluation strategy. The project was supported by relevant stakeholders in the participating countries what underlined the importance of the project and strengthens valorisation activities. Tangible Outcomes: implementation of PRO-STRATEGY Guide content , tutorial of implementation learning culture in organization, qualitative learning system.Intangible Outcomes: insights and knowledge sharing, more innovative and productive staff members and trainers, wider dissemination through extensive networks of local and international partners.In the future the prime impact would be for the target group beneficiaries who become more productive and competitive in the local region. That means more innovative human and knowledge capital, more technological society.The impact envisaged in partners countries with no doubts more qualitative e-learning system, more qualitative trainers, the enlargement of target group, more training courses.