Start date: Feb 1, 2015,
End date: Aug 31, 2015
context / background of project:
The work of NGOs implementing initiatives for young people is very important from a social point of view. Every year, we realize many projects in which participate a certain number of people. We can achieve even better results and reach more people if we strengthen dissemiantion of results of our activities. This is a communication component of the organization, which consists of:
- internal communication : mission, compatibility with the objectives, strategy, communication between youth workers;
- external communication: compliance target group with a mission, a tool for contacts with the environment (institutions, funders, youth, local community).
With access to the Internet does exist a lot of free tools to spread the project results. We just need to know how to choose them for our actions and how to use them best. During our training want to get familiar with them, improve their use, share good practices regarding the spread of the results of projects in our organizations. In today's reality, a youth worker should be able to not only implement projects, but care for their promotion and public relations as a professional non-governmental organizations is transparent in its actions.
- Professionalization of NGO activities in the field of spreading the results of work
- Improve communication between NGOs and local communities
- To familiarize youth workers with Internet technologies, which can help them in working with the project, but also in the activities with youth
number and profile of participants the:
Participants are engaged in the promotion of non-governmental organizations or interest in the subject. They must be people who work or are active volunteers in the organizations, know their specific nature and the environment. We plan to discuss solutions during training that the participants will be able to implement directly into their organization, so the participants can not be a person only loosely related to the organization. Each partner organization will send two of its representatives.
description of activities:
Day 1: arrival of participants
Day 2: WHO ARE WE? learning and team building activities, introduction to programme and iddemination/ communication, storytelling, evening presentation of the organization with the use of storytelling techniques.
day3: How do we communicate? branding and communications strategy, work with the mission, target groups, analysis of strengths and weaknesses, identifying our goals; communication tools that we use within the organization between youth workers (email, dropbox, Google Docs, Skype, etc.), intercultural evening "Show your national brand."
Day 4: SPREAD THE RESULTS, or online communication tools (media relations, press release, flyers, posters) and online (website, social media, blogs, applications, movies, cheap ways to create web pages), publications (how to spread it with tool ISSU) , special guest (blogger involved in the marketing or journalist with the local media); evening: Wroclove by Nite.
Day 5: FOUNDRAISING AND CORPORATE SOCIAL RESPONSIBILITY, how to present ourselves to get extra help in our actions; how to show professionally and seriously, but at the same time still be youth organization - preparing offers of cooperation and description of the organization; evening free.
Day 6: Workshops University of Lower Silesia in the studio radio and television: giving interviews about our activities and organizations.
Day 7: Working with the e-publication "PR tips & tricks 4 NGO": presentation of the organization, a summary of the tools; Firewall party.
Day 8: departures participants.
methodology to be used in carrying out the project:
Methods of non-formal education, storytelling, personas, brainstorming, peer - to - peer education.
a short description of the results and impact envisaged:
Tangible result of the training will be e-publication available on the organization's website and available for download to the general public, in which we summarize solutions which was metioned during training. The knowledge gained during the project and the exchange of good practices directly affect the activities of the participating organizations in spreading results of their projects. They will be more consciously communicate their achievements and mission. In a word, more people will know about sense of projects and the local community and young people who previously did not know about the opportunities offered by the Erasmus +, will be inspired.
potential longer benefit
Youth workers will increase the scope of their activities, which will give them a motivation to work.
Non-governmental organizations will learn how to better spread the results and promote the Erasmus + through its projects
The local community will see how much is going on around, and that the "third sector" operates dynamically. This will optimize the communication between NGOsami and the local community.
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