PR Training for Voluntary Service Organisations
Start date: Aug 1, 2012,
EDYN offers a tailor made PR and Social Media Training for EDYN members and area-related organizations. The shift to the Internet for news and information has changed the practice of public relations and marketing. Social media and the development of social media skills across the organizations, has become essential. Apart from giving and gaining practical and useful knowledge about PR as such, the programme aims to encourage partnerships across Europe to strengthen the cooperation in the field of voluntary service. The interesting mixture of volunteers and delegates of voluntary service organisations also gives a unique approach to the programme: with an instant feedback of the volunteers in the workshop sessions, the organisations may promptly see how and where to change their programme options to be more volunteer friendly/ focused and vice versa. Topics will be dealt with in workshops:1) What does PR mean? What is PR? Where can you use it and what can you do yourself? How to encourage youngsters to approach media? Practicalities: how to write a press release; how do I talk with the press, interview training, etc;2) What is Social Media and how to integrate? Hands on practice (write your pilot project and start on the computer);3) Training on film/ film making: how to use film material in Social Media? Making use of small cameras or mobile phones. Start making your own short films in a simple way and transfer the knowledge to the volunteers who take part in your voluntary year program;4) Field visits: e.g. companies who already work with Social Media Registration fee will be taken to cover the leisure time/ group building/ intercultural evening costs (40 EUR/CEE countries, CEE EDYN members; 80 EUR/Western European EDYN members; 90 EUR/non-EDYN participants, see attachment, hard copy, by post).
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