PR tools for a good reputation
Start date: May 10, 2016,
End date: Nov 9, 2016
The training course “PR tools for a good reputation” will take place in Minsk, Belarus in August 2016. 34 participants from 10 organisations will The training aims to discover the Public Relations sphere, to learn the process of building communication between NGO and its target groups in order to build up a positive image and reputation of an organisation and to find out the most effective ways for promotion of NGOs and their activities. The project is developed for youth NGOs’ workers and activists and youth workers in order to equip them with the practical PR tools that they can use for their organisation if there is no possibility to employ a PR-specialist.The objectives of the training course are: 1) To get participants familiar with the meaning, development and the main components of Public Relations. 2) To provide participants with the opportunity to exchange experience in the fields of PR.3) To provide participants with practical tools and methods on how to develop and sustain PR strategy. 4) To develop the essential PR skills at participants needed for effective communication with target audiences and sustainability of their PR-strategies. 5) To explore PR ways of reaching young people with fewer opportunities including refuges, asylum seekers and migrants, promoting fundamental values of our society among them and enhancing media literacy, critical thinking and sense of initiative of young people. 6) To promote diversity, intercultural and inter-religious dialogue, common values of freedom, tolerance and respect among the participants. The project is in line with Erasmus+ objectives. 1. Particularly, the project will support the professional development of NGOs’ workers and volunteers and youth workers and with a view to innovating and improving the quality of their work across Europe; it will equip youth workers with competences and methods needed for transferring the common fundamental values of our society particularly to the hard to reach young people and preventing violent radicalisation of young people.The training course will help participants to understand and learn deeper Public Relations and it will give a space to exchange experience in this field. The programme is designed in accordance with the objectives and the identified needs of participants. During the life of the project , the programme will be continuously (or further) adapted according to participants’ needs, expectations and the evaluation of activity. the programme is based on principles of non-formal and informal education, and use participatory techniques/tools that lead to more effective programmes.
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