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Nordic Spring in Italy: linking North and South in Europe through literature
Start date: Sep 15, 2015, End date: Sep 14, 2016 PROJECT  FINISHED 

“Nordic Spring” is a cultural and literary project that involves the publication of five literary novels by five European authors: the Swedish Lars Gustafsson, the Norwegian Dag Solstad, the Belgic Peter Terrin, the Icelandic Jón Kalman Stefánsson and the Estonian Meelis Friedenthal (winner of the European Literature Prize) The project gave very satisfying results both in terms of visibility and sales figures: in 2015 Iperborea has grown almost of 20% if compared to 2014. Thanks to the project we also achieved growing the reputation of our authors in Italy (some of them, like Dag Solstad, Jón Kalman Stefánsson and Lars Gustafsson, had extraordinary press reviews and outstanding visibility in Italian media) and more in general disseminating European literature. We can record a very wide range of activities connected to the publication of the books of the package, ranging from traditional promotion campaigns – authors’ tours around Italy, invitations to festivals and book fairs such as Torino Book Fair or Mantova Festivaletteratura, university lessons, presentations in bookshops, readings, events with translators – to more innovative campaigns (involving the use of technologies and social media) coupled with a persistent effort to network and cooperate with other Italian cultural operators and institutions. Iperborea organized a lot of side activities (such as translation seminars, languages courses, university lessons, etc) that contributed to raising awareness of the translated novels and above all of the culture they are a product of. More over, in May 2015 (in occasion of Expo 2015) Iperborea organized “I Boreali”, a festival entirely dedicated to Nordic culture (www.iboreali.com) which involved the authors of the package and embraced many topics and themes of the project: 45 events, 44 partners, 62 speakers and more than 10,000 people attending. And in December 2015 Iperborea opened together with other associates an independent bookstore in the centre of Milano.

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