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MusMA Masters on Air: European Broadcasting Festival
Start date: May 1, 2013,

Contemporary classical music all over Europe is often perceived as an elitist art sector in terms of practitioners and of audience.That has an impact also in touring possibilities, which are much more restricted than for classical repertoire. The risk to create a gap in the fruition and interest on the future cultural heritage in music,which is supposed to build itself from contemporary production,is a real one .Aiming to enlarge the public who can understand and appreciate contemporary classical music,8 European Festivals,EFA members,joined forces through MusMA to provide a platform for this new, less experienced, accessable form of music.As first result of this platform a new generation of composers will receive commissions for new works locally after a selection process, so that contemporary music will be present and promoted in festivals;secondly, through the platform those creations and composers will be assured to be presented abroad. In order to increase even more the audience, MusMA partners agreed on collaborations among festivals and broadcasting stations.Each festival establishes an agreement with their respective broadcasting channels nationally; they will record/broadcast the works hosted in the festivals and composed by foreign composers.Online streaming of the radio channels and podcasts will add further occasions of promotion on a longer period of time.The support of the European Festival Association (EFA) and of the European Broadcasting Union (EBU) will enhance the European communication and strategy dimensions of MusMA with the ambition of moving people to more deeply discover the diverse sounds of new classical music.The reference to a "year theme" for compositions is a strategy to facilitate communication to classical music audience and new audiences. To ensure good interpretation and allow a dialogue on different approaches of the composers, a collective annual 3 days atelier is organised to facilitate exchanges of artistic, management views
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