Start date: Dec 31, 2011,
End date: Apr 29, 2013
A fundamental problem and weakness of the tourism of the DKMT Euroregion is the lack of knowledge about the tourist attractions of this area within the region and on an international level, a direct consequence of which is the low number of visitors, the short time spent here and the unfavourable trend of incomes. Due to similar endowments, the two sides of the border can be connected with thematic tourist routes that are suitable for the development of the touristic image, joining the circulatory system of international tourism, and strengthening the touristic competitiveness of the region. The project intends to develop cooperation and integration along museums of the border region.The overall objective of the project is to increase the touristic competitiveness. The direct objective is the development of museum route within the DKMT Euroregion along the touristic priorities of neighbouring areas, which will become determinant elements of the tourism related offers of the region. Achievements: The project partners realized that the major problem of the development of the tourism in the Hungary–Serbia border region is the lack of accessible information about the tourist attractions in this area. The region is rich in cultural and natural assets, historically significant settlements and artefacts as well as preserved traditional customs. Yet, the museums in the region seem to be fairly unknown to the international as well as visitors from the region. This resulted in low number of visitors which, on one hand negatively affected income from tourism. On the other hand, it simply meant that many people missed on the opportunity to see and learn about interesting facts and sites from the region. Due to similar endowments, the two sides of the border can be connected with thematic tourist routes that are suitable for improving the tourism image of the region. The project developed cooperation and integration between museums in the border region. The two organizations especially insisted on joining the circulatory system of international tourism and strengthening the tourism-related competitiveness of the region. The project partners established a network of a total of 53 museums in Hungary and Serbia, and they created the Museum Pass, which offers a variety of benefits to its users in the Hungarian–Serbian border region. Besides this, the partners created a brochure about the museums in the border region offering systematic, well-mapped and useful information about historic, traditional, cultural and architectural jewels of the region. Their attractive and informative website promotes the museum network in both languages. As a result of this project, the museums in the region now host the electronic touch-screen info terminals which display the information about the museum route and recommendations for future visits. The project partners achieved their aim to establish fruitful cross-border cooperation between museums. After the mapping of these institutions they created their common product, the Museum Pass, which encourages tourists to visit the museums which take part in this program, and familiarise themselves with the history and culture of the neighbouring countries.This initiative improves the whole regions tourism, and by focusing on similarities in cultural and historical heritage fosters tolerance and multiculturalism.
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