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Mediagraphy +
Start date: Jun 1, 2015, End date: Jul 31, 2016 PROJECT  FINISHED 

The project "Mediagraphy+" had it basis on the on-going raise and importance of self branding and digital skills in the modern society, while the youth unemployment is still at rising stakes. The project efficiently combined two learning aspects, developing practical skills that employers or entrepreneurial paths are looking after, and improving the image of young people for themselves and on the market. Youth represent a quarter of the world’s workforce, but on the other hand they also represent half of the unemployed population all over the world. Therefore, a special focus was placed on overcoming the difficulties youth face when entering the labour market and the issues they encounter when trying to remain there. We managed to bring together 60 young people representing 4 countries: Romania, Greece, Poland and Czech Republic in 3 different, but connected themed exchanges. The participants were young people between 18 to 30 years old, interested in learning about media, branding and accessing digital tools for learning, half in order to get employed. Another objective was to create a online platform with shared knowledge about self-branding and ICT tools, that can support any English speaking youth to connect and replicate products and ideas in order to promote themselves and their qualities easier, faster and with more impact. Methodology used was a combined form of "learning by experience" - as a form of learning from experiencing different activities and putting it into practice in the daily life and routine, "learning to play, playing to learn" connected with learning from games, from actions and playful environment and "mediagraphy practices" a method we developed in having youth as media creators. Through the 3 exchanges focused on: Design & Creativity (9 days), Social Media & Branding (8 days) and Photo & Video (8 days) we brought together the participants in an intercultural context in Iasi, Romania to increase their competences and abilities in the practical creational side, the self-branding side, but also through leadership, communication and intercultural activities that had lead to 45% increase in their digital/ICT competences and 50-60% increase in possibility of getting employed in the next 12 months. Moreover the impact and results replicate also in the partner countries, where the participants have followed up their exchanges with the creation of their own self branding campaign, that could be a start of an entrepreneurial career in digital/ICT world or an attraction for possible employers. The sustainable part of the project is through the development of an online platform for gathering shared knowledge for self-branding for employment, that can be used: by any youth at any time - containing tools for self-branding, by any NGO - containing program activities and methods, by any community - in order to replicate the program in their own language, or by any employer - to look for young, productive and creative people.
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