Marketingo taikymo patirtis ES įmonėse
Start date: Jun 1, 2015,
End date: May 31, 2016
Erasmus + KA1 Vocational Education and Training learner and staff mobility project 'Experience of Marketing Solutions in EU Enterprises' is intended to improve students' qualifying as small and medium business professional and sociocultural competences. This project is promoted by a consortium consisting of Vilnius Tourism and Commerce School, Kaunas Food Industry and Trade Training Centre and Klaipeda Tourism School. Receiving partners- Salpaus Further Education College (Finland), Meridian Business School (United Kingdom) and EPRALIMA vocational school (Portugal).
The main goal of the project is to to improve students' future small and medium business specialists' professional competences in the field of business organization and marketing and social competences such as creativity, entrepreneurship, foreign language communication skills, initiative, independence, tolerance to other cultures in ES enterprises to increase their competitiveness in Lithuania and the EU labor market. In order to achieve this goal and meet the needs of participants and schools, 18 project beneficiaries (6 students per school) will have 4 weeks placements in Finland, United Kingdom and Portugal. During the visits students will work in small and medium-sized enterprises in foreign countries, will gain knowledge and practical skills in the process of work organization, innovative competences in application of digital, communicative and social marketing: will analyze marketing tools and techniques applied in the companies, will explore and participate in the organization of the sales process, will analyze its promotion ways and learn to choose the advertising methods and tools; will develop their professional communication skills in a foreign language; will gain work experience in an international team; creativity, entrepreneurship, confidence in their professional capacity; increase motivation to achieve professional excellence; develop social skills: independence, responsibility, initiative; broaden their socio-cultural horizons and develop tolerance to different cultures. Project participants will receive the Europass Mobility documents, the host partner certificates.
Based on the experience gained, participants will create 'Marketing Plan' for their schools Junior Achievement training companies or practice firms to apply in their activities. We are going to organize Business and Administration Commission event-methodical seminar 'Experience of Marketing Solutions in EU Enterprises' targeted at Lithuanian vocational school representatives. In the workshop project participants will present their international experience, followed by discussions about Lithuanian and foreign enterprises marketing. Vilnius Tourism and Commerce School in May will hold the project dissemination event for school community, consortium schools and other vocational and secondary schools representatives, representatives of Education and Science Ministry and Education Exchanges Support Foundation, social partners. Project period: 01-07-2015 to 01-07-2016.
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