Marketing Management of NGOs
Start date: Dec 1, 2011,
The training course "Marketing Management of NGOs" aims at developing the quality of youth activities and capabilities of civil society organizations in the youth field for improving public relations considering volunteer projects with giving opportunity to participants for acquiring skills for further development of voluntary organizations. This training course aims at improvement of the participant’s competences, knowledge, skills and attitudes to higher quality practice in the youth field regarding working with volunteers. The main project objective is to develop an understanding of the nature of Marketing Management of NGOs and the role of practitioners when they are working with EVS volunteers , to recognize the key areas of Marketing Management of NGOs involvement as a tool for self-promotion and promotion of organizations activities, and to make familiar the basic concepts and principles of Marketing Management of NGOs. The project aims at training NGO employees and project managers how to build and maintain positive and cooperative relationship with the public and also how to create a positive environment using PR methods to promote solutions for EVS voluntarism promotion. The training course would help the participants to develop skills through non-formal learning methods in forms of games and real-life situations and examples, problem-solving games to acquire the following skills: critical analysis, media analysis, essay writing, referencing, blogging as a tool for self-promotion that can be used for promotion of voluntarism, team work, presentation skills, ethical judgement, formulation of PR plan and time management. The training course would take place in the Ohrid lake region from 22-30.01.2012 and would include participants from 10 countries.
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