Mācāmies saglabāt tradīcijas un tās izmantot mazaj..
Mācāmies saglabāt tradīcijas un tās izmantot mazajā biznesā
Start date: Jun 1, 2015,
End date: May 31, 2016
The project “Learning to preserve traditions and to make use of them in small business” was implemented by the organization “ESTO”. It included mobility of 2 participants to Italy (duration – 10 days, additionally – 2 days for travelling). The participants of the mobility are educators of the organization “ESTO”, who are involved in non-formal adult education. During the mobility the participants acquired the experience on the following issues, which will be further transferred to the craftsmen of Latgale: How to preserve the culinary heritage, to implement culinary traditions nowadays, to comply with the new circumstances; What are the means of communication that should be used to promote the cultural traditions to the wider society; What is the way to present visually an authentic family business – what is the way a café, souvenir shop differ from the chain stores, what approach could be used to establish a business in a new place, why and how the cultural and historical heritage should be considered; How to choose the right partner and to act in the international market of creative industries; What is the cooperation of family enterprises with the official establishments –municipalities, supervising institutions, what are the services offered by these institutions to the small businesses; What is the experience of the craftsmen, producing authentic souvenirs and articles, from an idea till the selling in the market.
In the result, 6 work plans on the above mentioned topics is created, supplementing each other.
The direct aim of the project – to advance delivery of the products and services created within the framework of the cultural heritage of Latgalian craftsmanship to the wider society by developing and implementing training courses based on the Italian experience.
The direct aim of the project complies with the general objective – to promote adult education in the regions, applying adjusted international experience in order to develop entrepreneurship in rural areas and to raise welfare of the society.
Tasks of the project are done and these are - to select and to prepare participants, to commence mobility to the partner organization, to elaborate 6 work plans, to present and to implement them, to evaluate participants and to prepare Europass Mobility documents, to ensure publicity and sustainability of the project results.
The mobility to Italy is reasonable as the significance of the cultural heritage is valued highly in this country, the Italians are successful in popularisation of their cultural heritage by creating small business – family enterprises. The mobility was organized in cooperation with the partner organization “PROMETEO” – the organization dealing with masters of old crafts and the enterprises maintaining Italian culinary heritage – small family businesses that have already succeeded in the local and regional market and start off conquering successfully in other European countries offering their production – cheese, wine, souvenirs. In the result, preservation of Latvian cultural scene and uniqueness of the local environment was supported – preserving culinary heritage, traditions, cultural environment in rural areas. It is a possibility to start self-employment; a creative person wis never be unemployed – these possibilities is encountered. The craftsmen had a knowledge how to perform transition from the idea to its implementation, and then to the promotion of the product or service. In accordance with the spatial planning of the Latgale planning region, the following values of the region are emphasised – well educated, socially, economically and politically active, creative people. Preserving traditional and applying a contemporary understanding of the cultural identity of the region is carried out only in cooperation with wider society and involvement of non-government sector.
After the mobility in Italy – observation and research – each participant elaborated a specific work plan on each particular topic. The craftsmen trained in accordance with these work plans. The number of the target audience for training – 54 craftsmen. After the training course, the trainees received certificates, acquired new knowledge how to promote their products, how to sell, how to work with media, how to attract people, how to find partners for cooperation. In this way, the project sustainability is ensured.
In turn, the project participants acquired new knowledge on the topics defined, improved their foreign language skills, learned new information about Italy, its history, culture, craftsmanship, developed cross-cultural competences, gained wide understanding about Italian crafts. The project results are disseminated and publicly available in the local, regional, national and international level.
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