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Let's do it Guerrilla Way
Start date: Sep 15, 2014, End date: Apr 15, 2015 PROJECT  FINISHED 

Let's do it Guerrilla Way" is 11 days training course in the framework of Erasmus + program, K1 action. It will happen in Aveiro, Portugal, in November 2014, gathering 24 youth workers, youth leaders and project managers from 8 EU countries: Portugal, Romania, Hungary, Croatia, Slovenia, Spain, Italy and Slovakia.The main goal of this TC is to question and answer two issues. The first is - how NGOs can use innovative marketing methodologies to draw attention to some problems in their local community (ex. environmental, social, economic or other). The second one is how NGOs can generally empower regarding PR and media related issues. By doing this, our intention is to improve the quality of youth work, using innovation and creativity, improving communication skills (developing creativity in communication, marketing for NGOs, how to use guerrilla marketing in non profits). All these together as a result should multiply the impact of NGOs' activities and work. Another issue will be public and media relations of nonprofits, in order to make nonprofits more interesting to media.Methodology used in TC will be diverse, combining non formal and informal methods. Program of this TC has been created in order to guarantee a high quality of learning process and stimulate creativity and participation. Interactive sessions will be organized as workshops, role plays, round tables and some open air activities to complement. We will host and visit experts from areas above to give us new points of view. Besides, participants will be stimulated daily to share their ideas and go one step ahead and take initiatives during the process of learning.Key words: guerrilla marketing, innovation, communication, PR, media, marketing, community, dissemination, impact, creativity
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