Start date: Aug 31, 2007,
End date: Aug 30, 2011
The partners want to extend the cultural offer in the cross-border area. Therefore, they develop reception and exchange facilities for local artists and design a modern communication strategy. Achievements: The project is run by 4 partners: the city of Hirson (F), the Centre Culturel de Chimay (B), the city of Fourmies (F), and the organisation Nord Média (F). After 48 months of operation, 4 entire cultural seasons and the preparation of a 5th one in the summer of 2011, the partners carried out all planned actions that had begun on the 1st of September 2007. On 31 August 2011, the project objectives had been met.The operators created the conditions for a structural and sustainable development by pooling their resources. Right from the start in September 2007, they laid the foundations for a cross-border cultural cooperation and jointly established a programme taking into account the specificities of each partner at the structural level and at the level of the various partnerships: in Chimay, the young people creation network; in Fournies, the partnership between the Jeunesses Musicales from France and the Théâtre; in Hirson, the agreement with Assecarm. A video festival was jointly organised and three editions took place. Some ten performances were coproduced and then presented in the region and beyond.The partners promoted equal access to culture and reached a wider and more diversified audience with the establishment of several awareness workshops for culture aimed at scholars, people with social difficulties and the general public.The programming of interactive exhibitions, new genre performances and the creation of the Trans-vidéo festival strengthened the attractiveness of the cross-border cultural season, and big names attracted a wider audience from the cross-border area and beyond (from the south of France, from Charleroi, Brussels, Gironde, Brittany) that stayed in Thiérache to attend the performances.Finally, the introduction of democratic rates enabled equal access of the audience. The rates of most performances ranged between EUR 2 and EUR 10.The project partners also encouraged the hosting and exchange of artists through creative residencies and by programming artists on both sides of the border. Moreover, they chose to provide a stage to young artists by encouraging them to participate in master classes, organising meetings with professionals, and of course, including their performances in the programme of the cross-border cultural season. Finally, they also programmed new regional and local talents in supporting acts, before the main performance.Since the Transfrontalieres 2.0 project, the various partners gained solid expertise in the organisation of cultural events and projected a positive image through the many performances in 24 Belgian and French partner municipalities. To ensure more communication about the season and the project itself, the 4 partners developed a persuasive communication strategy with a common house style, cross-border press conferences, radio spots and broadcasts, and of course the cultural season website and the Trans-vidéo festival website.Over 4 years of operation, nearly 8,000 persons crossed the border, in particular with the shuttles, to watch 318 performances; over 22,000 TV/radio reports and spots were broadcast to promote and highlight the cultural season; 24 municipalities in the cross-border area participated in the cultural season; 54 press conferences were organised and over 600 press articles were published; 68 communication documents were designed and printed; a website was maintained and developed and a new one was created. On the two websites, 272,197 visits were recorded from the start to the end of the project.Over 48 months of operation, these activitieswere only possible thanks to the joint pooling of human, financial and material resources. Overall, the numerous actions had a positive impact on the cross-border area as they enhanced cross-border flows and cooperation.
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