KID WAPI NORD
Start date: Jun 30, 2011,
End date: Jun 29, 2014
There is a strong demand for family-friendly activities in the cross-border area. Still, the border remains a major obstacle for families and schools. To solve this problem, the partners first want to develop a betterunderstanding of French and Walloon schools expectations and motivations. In addition, they seek to adapt the offer to new market standards by creating fun educational tools.Families also represent a potential target group. Therefore, the partners enhance the image and attractiveness of family-friendly tourist locations, and share tools and facilities through joint promotional actions but also by introducing the trademark or collection concept.
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