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Κατάρτιση σε νέες τεχνικές και εργαλεία προβολής / διαφήμισης – Internet marketing
Start date: Sep 1, 2016, End date: Aug 31, 2017 PROJECT  FINISHED 

The project "Training in new techniques and promotion tools / advertising - Internet marketing» regards the possibility of promotion and advertising business through the Internet, emphasizing the visibility through search engines and social networks. The rapid growth of search engine and social media has created new standards in online marketing. Students will be trained in viewing capabilities via search engine are expected to work directly to businesses, since the latter have realized the importance and the benefits that accrue through this kind of promotion. Participation in such a mobility project contributes so the participants to obtain valuable experience and important skills so the following objectives can be achieved:o enrich their knowledge of current developments in the field of online marketing,o work in an environment with different technologies and know-how,o promote innovative methods and technologies with a view to increasing the competitiveness of the business they will work,o develop themselves the viewing policy and promotion of their products. This project concerns the mobility of students in vocational education in the fields of Economy - Administration and Electronic of 1 EPAL Loutraki. The plan will involve a total of 45 students, who for a period of 15 days will go to Italy and Cyprus. The flows will be implemented over a period to be agreed upon request of the sending organizations with the receiving organizations SCUOLA RADIOELETTRA SRL in Italy and EDEX - INTERCOLLEGE in Cyprus. The duration of the mobility abroad is considered satisfactory to meet the educational needs of participants in order to gain the necessary knowledge on the topics of internet marketing while enhancing language and intercultural features of the plan. Through the project, trainees are expected to obtain valuable experience and important skills, which are expected to contribute to the subsequent working career and found the following results:o learning techniques email marketing,o understand the benefits offered by visibility in search engines and social networking platforms,o learning opportunities available to improve their websites,o possibility of increasing Ad views through pages business in Social Media Platforms and advertising in search engines,o development and implementation of improvement plano choice of services to suit the character of the business,o adaptation to modern requirements created in the labor market. The school, with the approval of the project shall implement actions which will address:o Preconditioning (publicity, collecting applications for participation, structured interview, selection of beneficiaries, seminar cultural preparation, Driver training, production of educational materials, preparation of beneficiaries, organization and procedural travel and accommodation)o The implementation phase (going abroad, theoretical training, internships in companies) ando Phase after the training (evaluation, dissemination of results, administrative acts to the National Agency for the Erasmus+).

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