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Start date: Jan 1, 2017, End date: Jun 30, 2018 PROJECT  FINISHED 

The goal is to stimulate youths and other recreationists in fitness centres at grassroot level to countinously participate in doping free recreational activities within the context of healthy means for healthy goals in coordination and long-term consultatons with duly educated fitness trainers.This project proposal combines educational trainings for both recreationists in fitness centres and fitness trainers, the media campaign as the most effective way to increase the awareness about dangers of doping intake and its negative health consequences and, last but not least, a new mobile application for mapping healthy fitness centres and fitness experts.By targeting youths, recreationists in fitness centres and trainers in the grassroot recreational enviroment the project is in line with all relevant policy documents such as The Communication on Sport, European Council Declaration, The White Paper on sports, by promoting the necessity of inclusion of all young people and Recreationists in fitness centres to fight against doping and take part in doping prevention. Also, having in mind the World Anti-Doping Code this project stresses out the importance of anti-doping attitude and the necessity to educate and not just to inform. It is recommended to engage famous and notable sportsmen and others from the field of sports as distinguished project promoters – ambassadors of healthy lifestyle which includes doping-free sports activities and the related healthy diet.Through this project we provide anti-doping education and prevention programmes aimed at fostering the fundamental values that underpin recreational activities and informing youth of the moral, legal and health consequences of recreational activities.This project will employ a new approach and involve all relevant stakeholders desiring to create best practices at the EU level.

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