Joint development and integrated promotion of rura.. (BHB Tourism)
Joint development and integrated promotion of rural thematic tourism in the Bihor–Hajdú–Bihar Euroregion
Start date: Dec 31, 2010,
End date: Jul 30, 2012
The project is focused on tourism development of the rural areas in the Bihor and Hajdu-Bihar Counties, based on integrated promotion and joint elaboration of competitive thematic tourist products. It is important for people and communities from both sides of the border to benefit economically from the existence of rich tourist potential and from the tourism income. The project underlines the huge potential of the rural area from both sides of the borders (scenery, wildlife, natural features, heritage/culture, traditional villages, monuments, churches and monasteries, local festivals, castles, popular myths, traditions, popular art, gastronomy) and how this potential could be turned into successful thematic tourist products and further, the best ways these thematic products can be promoted by using joined marketing tools, through coordinated, un-fragmentized trans-boundary efforts. The project raises the local population awareness to the local tourist resources. Tourism could represent an important way for addressing the rural economic decline, providing important incomes to both the population and states’ budgets, green jobs and a safe and clean environment.The projects’ beneficiaries are represented by the tourism stakeholders directly affected by development of thematic tourist products: existing local tourism investors, such as rural household owners that offer tourist services, small size farmers and rural people willing to start and run a new tourism business, tourism agencies that sell the thematic tourist products, tour operators, tourism NGO sector, local authorities from Romania and Hungary; local rural population, universities; tourism researchers and students, as well as the population of the two counties, Bihor and Hajdu-Bihar.
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