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Interactive Strategic Management Methodology for improvement of agricultural entrepreneurship in Central-Eastern Europe

The European agricultural sector has experienced numerous changes in the last decade. Developments in the new EU member states have been even more significant – first because of the transition into the market economy after the fall of the communist regime, and second because of the accession to the EU. In such circumstances the ability to apply long term decisions and entrepreneurial skills are key factors for success. Strategic thinking, however, is less present in the agricultural firms, especially in Central and Eastern Europe. Farmers are mainly focused on day by day management, but to improve profitability and respect a dynamically changing environment, long term goals and strategies become important. Therefore, training in entrepreneurial behavior and decision making, as well as tools to support such trainings, are essential. In this project the Interactive Strategic Management method and the ISM-tool were made applicable to three Central and Eastern European countries: Lithuania, Slovenia and Poland.The main aims of this project are: • To fulfil the need for support on strategy planning to further develop the farm business and to become competitive; • To improve the competency and knowledge of consultants/advisors and teachers in strategic management and entrepreneurship; they transfer the know-how to agricultural entrepreneurs and vocational students; • To improve entrepreneurship of the participating dairy farmers in order to become more aware of their own situation; the same for future plans of vocational agricultural students;• To ensure the sustainability of the training program with a constant monitoring and evaluation process; this allows the introduction of the ISM tool and accompanying guidelines into consultancy and education in a sustainable way.The ISM project resulted in strengthening the capacity of teachers and extension workers to help articulate strategies and foster development paths. This also helped to communicate more easily certain strategic choices with the external environment.

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