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Integrated quality tourism development based on wine roads in the South Great Plane Region and in South and North regions of Bačka

The project aims at promoting the development of the Hungarian-Serbian cross-border area based on a local heritage approach and the establishment of a common tourism and economic region (through the expansion of the network of local and regional actors and joint marketing support). The project activities advance the development of viticulture and wine tourism through the elaboration of a joint cross-border cooperation strategy encouraging wine tourism (joint market research, joint situation analysis, preparation of maps and publications promoting wine tourism).

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