The project concept was generated on the basis of the partners in-depth knowledge and understanding of the SMEs’ needs. To addresses the above-mentioned strengths and weaknesses in the ATM domain, along with the need for deploying the existing potential for joint business initiatives along the border, the ATM Integration project adopts a demand-driven business-based approach: it deploys the potential of both the research and the business communities by having them represented on the consortium in a well balanced mix; it makes trainings needs assessment and provides training tailored to the needs identified; it makes screening of the SMEs business requests and business offers, on the grounds of which partnership opportunities are identified to best match business demand and supply; the matching process is facilitated by (i) a web-based collaboration platform and (ii) business advice by the ATM Expert Council – both of them meant to sustain and extend their operation beyond project life; a market study of third markets will be made to identify market niches where business cooperation and partnerships shall have the potential to further expand to third markets.Continuity and impact of the above approach is spelled out in Partnership Agreements for joint business, R&D or manufacturing projects between companies on the two sides of the border. The business support organisations – members of the ATM consortium – shall be built capacity on project cycle management and on delivery of qualitative business-support services to their client SMEs. Achievements: The project envisioned and achieved the following results:- Three types of events were organized in Serbia and Bulgaria (Kick-off conference, Press conference and Concluding conference);- Visited 130 companies, research technology organizations (RTO) and business support organizations (BSO). The collected information about companies needs have used for defining training topics, third markets and selection of profiles;- Established cross-border Expert Council consistent of members from both side of border. The Expert Councils provides advice about increasing the competitiveness and market potential of visited companies that have capacities for internationalization;- Organized company missions, brokerage events, and two trainings in Serbia and Bulgaria;- The Expert Council analysed the outcomes of the study of the demand and supply for business co-operation and business-support. On the grounds of this analysis, and taking into account the specifics of the visited companies and visit assessment, the Expert Council identified prospective markets, outside the border area for Russian Federation and German market;- Created a project web site: http://bulgaria2serbiacluster.netThe project was successfully completed in January 2014.