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Innovative sustainable development policies and strategies for the effective safeguarding and innovative enhancement of European UNESCO World heritage wine growing landscapes (VITOUR LANDSCAPE)
Start date: Dec 31, 2009, End date: Dec 30, 2012 PROJECT  FINISHED 

The VITOUR LANDSCAPE Project is a result of the first common analysis work done by 6 of the actual 10 project partners from Italy, Austria, France, Hungary, Germany and Portugal under the project VITOUR (INTERREG III C 2005-2007). At the end of that project, the partners prepared a common "International Convention on World Heritage Vineyards", where they agree on preservation and enhancement of their highly valuable cultural wine growing landscape, for a sustainable development of the whole areas, and to do is also through "capitalisation on good practices". After 2 planning meetings in 2008 (after VITOUR I) they decided together with 4 other UNESCO world heritage wine growing areas (from P - Pico island, I - Montalcino/Orcia Valley, A - Wachau and CH - Lavaux) to present a new INTERREG IVC project to improve and innovate local and regional policies for cultural landscape preservation and enhancement in these European UNESCO World Heritage wine growing areas. With this purpose theVITOUR LANDSCAPE Project partners will focus during the first 20 months, with 11 technical seminars in each partner area on the exchange, description and analysis of good practices in various fileds of interest for the global theme "landscape preservation and enhancement". All contents of these seminars will be published online and enriched also with good practices from other wine growing areas worldwide, which want to participate to the "VITOUR AWARDS" for successful landscape preservation projects (granting in Sept. 2012 in Salone del Gusto/Turin). Then, starting from July 2011, the partners will verify locally/regionally the feasibility of transferring selected good practices to their areas, with studies, analyses and participatory planning processes, where at the end at least 5 partners will provide for the first tools for a concrete and effective good practice transfer to their areas.Contemporarily, based on the good practices exchanged and influenced also by the results ofregional feasibility verification studies or initiatives, the partners will elaborate together (and with the help of experts) European Guidelines for wine growing cultural landscape preservation and enhancement, with special regards to endangered areas and vineyards.All results of common exchanges and studies will also be disseminated online, through press releases, e-newsletters, in local events, as well as during the participation to 2 international events (EUROGUSTO and SALONE DEL GUSTO) and organising a Final Conference on sustainable development and landscape preservation in the in Italy, in July 2012. Additionally, an interactive web 2.0 blog for visual enhancement of the partner areas' landscape ("MY VITOUR"), will help to involve inhabitants, web-users and visitors and raise their awareness for the values to be preserved. Achievements: ViTour Landscape, the project of 10 wine growing areas in Europe that are inscribed to the UNESCO World Heritage List for their cultural landscapes, has the purpose to improve and innovate the territorial public policies for cultural landscape safeguarding and valorisation. In its first phase from Jan. 2010 to Sept. 2011, the project focusses on the exchange and analysis of good policy practices (GPP). During 2010 and until Sept 2011 nine technical seminars have been organised in nearly all partner areas, focussed on exchanging good policy practices in various fields linked to cultural landscape safeguarding, valorisation and sustainable development. During the same period also 3 PSG meetings took place, 2 of them at the finge of technical seminars. To better found the theoretical framework the partners met also once for a workshop in Pisa (Jan. '11) to define an analytical matrix as basis for the elaboration of common guidelines. Then in Oct. '11, after many of the nearly 70 GPPhad been uploaded to the project's database on db.vitour.org, a workshop about the guidelines' elaboration and the GPP-transfer (Comp.4) has been held in Douro region (Lamego/P8), where for both purposes the conceptual framework, the work organisation and the practical ToR have been discussed and defined. During the workshop on GPP transfer the partners agreed on the methods of preparing from now on (Nov. '11) feasibility studies and to elaborate policy tools in order to prepare the real transfer of good practices among partners. In Jan.-June 2012 the partners met again 2 times: 1 for an extraordinary PSG meeting held in March in Pisa, and another time in April, in Chinon (F - P3), for a final workshop on the European guidelines for cultural landscapes, to monitor the implementation of Comp. 4, and to prepare the ViTour AWARDS selection process, as well as the final events in Oct. 2012 in Italy.In this period, no new GPP have been exchanged, but all formerlypresented GPP have been finished to be uploaded all to the online database, also to allow each GPP to participate to the ViTour AWARDS selection. This database was also the basis for the GPP transfer feasibility verification studies and initiatives that each partner started to prepare, together with the elaboration of policy tools for a successful transfer. Each partner has chosen one (or more) good practices from other partners and started to elaborate a feasibility study on that. For example: LP took the GPPs on hiking trails from P6&P4, and started to elaborate a project for the valorisation of its own hiking trails, with GIS and web-GIS applications, a mobile phone guide, plans for the sign-posting and the concertation of a monitoring and maintenance plan. P2 & P6 exchanged both on how to enhance the cherry production in their areas, for which each one made some efforts, and now they try to learn from each other. P3 developed on the basis of GPPs from Italy (LP, P7) an hypothesisfor a better GIS-based monitoring application of vineyards. P4 is inspired by Lavaux's project connecting wine cellars to hiking trails, with the help of a mobile phone guide. P7 intends to valorise the GPPs of P2, P4 & P6 on sustainable mobility (bus on call, hiking trails) and works on this. P8, with an eye to P2, P3 & P6's management plans, analyses the feasibility for a more innovative approach also in the Douro valley for the new management plan from 2013 onwards. P11 & P12 followed both the examples of P6&P10 for their integrated web-presence and for a mobile phone-based guidance to the landscape, the services & attractions (P10).After the 3 local dissemination events in Austria (P2), Germany (P6) & Douro/P(P8) organised in 2011, also P10 organised a well participated local workshop and dissemination event in May 2012, where - also with the contribution of experts and collaborators of LP & P6 - ViTour Landscape GPPs have been analysed for the potential transfer to Lavaux.
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Details

  • 78%   1 543 000,00
  • 2007 - 2013 Interreg IVC
  • Project on KEEP Platform
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8 Partners Participants