Innovative Marketing
(IMARK)
Start date: Jun 30, 2012,
End date: Dec 30, 2014
PROJECT
FINISHED
The conception and commercialisation of new products in a strong competitive context require an innovative marketing policy. The partners support companies from the Hainaut and Nord-Pas de Calais area in this approach and increase the visibility of innovative marketing agencies in the offer of services. To do so, they develop a collaborative tool: a cross-border platform for innovative companies and innovation marketing agencies so that they can share information and create a networking space. The project wants to become an example of good practice in the field of marketing and in the management and set-up of an efficient plan in line with the target group.
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Coordinator
- Rue René Descartes, 7000 Mons, Belgium MONS (Belgium)
Details
- 50.6% € 274 093,75
-
2007 - 2013 France - Wallonia - Flanders (BE-FR)
- Project on KEEP Platform
1 Partners Participants
- Lille, 81190 Saint-Christophe, France LILLE (France)