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Food-and-wine and artistic handicraft itineraries (LAND ART & WINE)
Start date: Dec 31, 2005, End date: Aug 30, 2007 PROJECT  FINISHED 

This project follows along the same lines of project The development of an Idrija lace trademark, implemented in 2003-2004 and aimed at the creation of a strong, appraised and recognizable trademark, called Idrija Lace. The early project aimed to ensure the positioning and recognition of this trademark in various sectors, including tourism. In this new framework, a development strategy will be drawn up for the Idrija as a tourist destination. Also, this action aims at promoting the artistic and handicraft production undertaken in the centre of Saints Cosma and Damiano, located on the Giudecca island in Venice. Therefore this initiative is extremely significant and useful to all participating partners. Studying traditional handicraft activities is essential to implement a targeted tourist development strategy concerning relevant productions and their corresponding territories. Events and seminars will then be organized on the projects main themes, with the identification of the local food-and-wine and artistic handicraft itineraries that will be centred on these four elements: iron, soil, paper and wood. The Slovenian partners are involved in the construction of tourist infrastructures, specifically the Idrija lace Centre and exhibition areas in Vipava and Dobrovo. Lastly, in order to disseminate the results achieved, two final conferences will be organized in Venice and Idrija in the context of the Idrija lace festival, while promotional material will be prepared for tourists.

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