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FLIMMIT.COM
Start date: Jan 1, 2015, End date: Dec 31, 2015 PROJECT  FINISHED 

2015 will be an all new year for Flimmit. With new strength merged from powerful industry partners, namely the ORS comm and the ORF-Enterprise, the Flimmit product and service will experience a substantial aid for future growth. With marketing budgets already allocated and a rough timeline and action plan already agreed upon, we can now start on increase considerably in size, extent our catalogue with suitable content, expand the availability not only across Austria and the German speaking regions, but also across the various devices today used for consumption of movie content. Any out-bound distribution actions across Europe are planned with our partner EuroVoD. Our key objectives for 2015 are:• grow in size the extent of the Flimmit catalogue to a total of 4,000 (Q1) and 5,000 (Q4)• for the first time digitally exploit and distribute the hidden treasures of the ORF-archive• follow up on generating bundles, packages, specials for existing customers which will meet higher sales targets• boost digital distribution of national content across Europe with the aid of our European partners• increase brand awareness and grow the customer base by targeted marketing actions • start targeted marketing activities in the German market (e.g. smart TVs) for securing future growth of customer base• increase and technically improve availability of the service on multiple devices / platforms• share know-how & experience across our partners for mutualising and optimising resources, reducing costs and consolidating and building IP value across operations, in order to create a critical mass and achieve economies of scale.• unify licensing standards and make use of new partners for facilitating any future content acquisition

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