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Fair Trade education and awareness
Start date: Aug 1, 2014, End date: Dec 31, 2015 PROJECT  FINISHED 

Context and background of the project: Fair Trade is an alternative approach to conventional world trade, a partnership between producers and consumers, based on mutual benefit and respect which ensures that producers in the South receive a fair price for their work and gain better access to markets in the North. It aims to tackle the long term problems of the South through sustainable development for excluded and disadvantaged producers. We want to rise the awareness of the population of Luxembourg towards the social conditions of those disadvantaged mostly rural producers in the South and to develop a sense of empathy with them. Objectives of the project: - work on development education in schools, youth associations and children's day places for fair trade products and philosophy. - rise awareness and a sense of empathy with disadvantaged producers in the South. - attending fairs and markets to explain fair trade principles to people of any age groups and participation in world shops, at awareness campaigns and cultural projects. We want to give the opportunity to young people to enlarge their employability on the labour market. We also feel the need to enrich our association with other people’s opinion about us and our work. We seek to broaden our horizon through the contact with international volunteers. Number and profile of the participants: Fairtrade Lëtzebuerg may host 2 volunteers for 12 months in Luxembourg. The candidates should have background interest in fair- trade and in North–South relations in general. The candidates need motivation to work independently, to be open minded towards people and have an idea about voluntary service (want to help, to learn, having new experiences). They should be eager to learn something new and relating to fields they have hardly come in touch with before. Activities' description as realised upon completion of the project: The main activities planned were frequent and regular pedagogical sessions with children at schools, children's day places or at youth homes. In addition to this far more than half time pedagogical activities all year round, the volunteers assisted at a large variety of office related duties and awareness campaigns as follows: Autumn 2014: part time assistance in the preparation of the campaign "Fair Trade Chocolate Festival" December 2014: occasionally week-end presences at local Christmas markets and other events. Spring 2015: part time assistance in a national awareness raising campaign and support at a market promoting fair-trade products, participation at and implementation of events with the fairtrade youth group Summer 2015: follow-up of all the activities, pedagogical and awareness raising ones. All year round: sales support in the World Shop half a day each week. Monthly meetings with our "young fair-trade" group. All activities took place within the Grand-Duchy of Luxembourg. Regularly office duties: support in the database management and assistance in website and facebook updating, assistance to the editorial staff of the regular newsletter "FairTrade News" and the homepage by implementation of articles and photos, management of the awareness materials and archiving of the press review, etc. Results/impact/longer term benefits: An immediate result among others is a large learning effect on the volunteers who make pedagogical experiences, acquire or deepen their fair-trade and ICT knowledge, language and trading skills and thus sharpen their idea of the future study field. As the EVS activity's aim is increasing the awareness of the population to fair-trade products, increasing sales figures make third world producers benefit from EVS directly, which finally is the desired impact and long-term benefit on an international level.

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