Eye to Eye is a pan-European initiative facilitating the circulation of European films on various distribution platforms and attracting new audiences to European cinema.A pre-selection of recent European films are submitted to several juries made of students and/or schoolchildren and coordinated by Eye to Eye partners in twelve different European countries. In each country participating, the juries will select from 2 to 6 films. Thanks to its network, Eye to Eye will guarantee the commercial exploitation of these films on various distribution platforms (Festivals, Theatrical, VoD). Schools & Universities will be highly involved in the communication campaign about the distribution of films selected by their students.The objectives of Eye to Eye are to:-Facilitate transnational circulation European films and mutualize the communication thanks to a network of distributors, festivals, exhibitors and VoD. The films will be promoted and commercialized using day-and-date strategies in order to maximize their potential.-Share the films selected by students & schoolchildren juries in their own countries as well as at a European level by ensuring their circulation in other countries members of the Creative Europe MEDIA Sub-Programme.-Promote European diversity thanks a network involving twelve European countries and showing films from several European countries. -Encourage partners to develop marketing campaigns based on word-to-mouth by using Internet and social networks. Turnkey solutions will be provided to our partners (VoD channel integrated to their own websites, delivery of screening/promotional material) and therefore reach and retain new audiences.-Support local partners by bringing directors & actors to cinema venues and to universities & schools.-Guarantee an exploitation of the films in cinemas and online and the complementarity of the medias.Provide full reports about the festival, cinema and online exploitation and detailed figures about the audience.