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Export Russia (ELO FOOD)
Start date: Sep 30, 2001, End date: Sep 29, 2004 PROJECT  FINISHED 

The goal was to promote the level of expertise and trade with Russia of the food industry companies in Northern Karelia, Northern Ostrobothnia and Kainuu. The intention was to focus on product development activity in companies, developing production processes and improving quality control. In reference to marketing, Russian customer segments and consumption preferences and needs would be identified and defi ned and marketing communication would be designed in accordance with the target country. In addition, there would be a focus on customer service and cultural training. The diversification of business relationships created as a result of previous projects in St. Petersburg would be continued in order to strengthen trade with Russia. Achievements: Product development training was arranged during the project and actual product development work relating to food products was completed. A new bakery product, Cheese Rieska, was launched in Russia as a result of this product development. In addition, product testing was completed in St. Petersburg, which was used to assess the suitability of products for the Russian market. The farmers completed ISO 9001 quality training. The project also arranged marketing training and educational trips, which were used to learn about exporting agricultural products to Russia. Also as part of the project, export training was arranged for companies, company-specific export folders which would function as the ABCs of trade with Russia were created, research was completed regarding starting a company in Russia, and price lists in Finnish and Russian were created as marketing material. A marketing study was also completed as part of the project; this study investigated the food market, foodstuff companies as well as wholesalers and retailers in the St. Petersburg and Leningrad regions. As a result of the study, a partner for the grain industry was identifi ed. During the project, permanent distribution channels were created in the St. Petersburg area and cooperation contracts were made. The North Karelia Adult Education Centre signed a cooperation contract with the Ministry of Agriculture and Food of the Republic of Karelia. In addition, the OOO Nord-World food company from St Petersburg and the Finnish food group Luonto-Shop Oy reached a cooperation agreement. The project also worked in cooperation with the governmental bread centre of St. Petersburg. Foods were exported to St. Petersburg through Nikolai Vinonen Oy. A curd cheese facility was created in St. Petersburg during the project, which was used to bring refi ned goods and fl our to the St. Petersburg market. As a tangible outcome of the project, 10 investment and training offers were obtained to begin cheese facility, berry or fish refining cooperation in the Kola peninsula and Republic of Karelia regions. The project lowered the export threshold of the food industry and illustrated the practical realities of exporting foods. Export deliveries were completed during the project as trials and they generated essential practical experiences in the field for the businesses involved. The clear conclusion of the project activities was that the resources and expertise of small food companies are not sufficient for opening export channels; instead, cooperation between companies is needed. Only large companies are able to manage export activities internally.
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  • 81%   300 000,51
  • 2000 - 2006 Euregio - Karelia  (FI-RU)
  • Project on KEEP Platform

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