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European Media Cloud Campus
Start date: Sep 1, 2014, End date: Aug 31, 2017 PROJECT  FINISHED 

There are ongoing and even disruptive changes in the media industry. Young media professionals are facing a volatile professional environment with new ways of multiplatform content production. Thus enhanced competences in digital production workflows are essential for their employability. Digitalization also offers a lot of opportunities to collaborate remote and in across boarders in a creative and efficient way. Therefor the main goal of our strategic partnership is to build up the European Media Cloud Campus (EMC2). We want to establish a digital, completely cloud-based content production and learning environment all the partners could use to produce different kinds of content. Following the idea of open innovation we integrate the students in our innovation process. All their solutions feed forward into the final cloud campus. The students cover these topics either in regular lectures in their home universities or in special international workshops. All the tools will get tested in pilot projects related to the main focus of our project, innovation in the creative industries. The five partners are specialized in media production and will provide their specific know-how to realize the cloud campus. Our partners from HvA, Amsterdam, are really strong in designing new workflows in digital publishing using state-of-the-art ICT technology. The involved colleagues from Bilgi University, Istanbul, have an excellent background in photography and visual storytelling. Editorial management and ethics in communication are two of the specific fields of knowledge of our partner university in Oslo, HIOA. Stuttgart Media University has a strong expertise in media management and will focus on content strategy and editorial management. The Danish School of Media and Journalism will provide profound knowledge in cross media journalism and web-design. Students and teachers will work on 21 activities in five different fields of knowledge: Technology is the core field of our strategic partnership. We’ll test, select, customize and implement different cloud based and open source ICT-tools to build up our digital learning environment. In the educational field we will develop an appropriate pedagogical strategy, define specific skill levels and implement new instruments of pear rating and self-assessment. In the content field we’ll develop a content strategy customized to the main topic innovation and the digital and international production environment. Regarding the editorial management we’ll develop, test and reengineer specific processes to run a digital collaborative media production. Additionally we’ll explicitly deal with ethical and intellectual property rights issues involved in the project. We’ll change the dominant logic of international education projects in content production. Traditionally students are creating ideas in remote online workgroups and are traveling to realize a product. To enhance the sustainability of our content project, we turn this process upside down: We’ll meet in international workshops with smaller group of students to develop concepts and tools, which can be used continuously in digital collaborative content productions. Furthermore almost every project activity is embedded in regular courses. And we will coordinate our curricula and develop a system of complementary international minor programs in English strongly connected to the project to foster the innovation process. Finally we’ll share our tools and results under a cc-license for education use to trigger an ongoing co-creation process to improve the quality of our cloud-based solutions.

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